LaRocca Real Estate Group: Living & Selling the South Bay Dream

For Lenny and Teodora LaRocca, Hermosa Beach isn’t just an address—it’s a way of life. With more than four decades of combined real estate sales experience and roots that run deep in the South Bay, the LaRocca duo knows this community the way you know your favorite walking path: every turn, every view, every hidden gem.

Lenny grew up here, learning the rhythms of the waves and the pulse of the neighborhoods, from early mornings coaching high school volleyball to late afternoons catching the perfect surf. Teodora was drawn in by the ocean breeze, the vibrant culture, and the warmth of the people who call this coastline home. Together, they’ve built a business grounded in the same values that shape their life here—authenticity, connection, and a commitment to doing right by their clients.

Ask them what they love most about Hermosa Beach, and they’ll tell you it’s the balance. “You can surf at sunrise, work a full day, and then walk The Strand at sunset,” Lenny says. “It’s a place where you can truly have it all.” Teodora adds, “The sense of community here is special. People look out for each other. It’s more than a place to live—it’s a place to belong.”

When it comes to real estate, the LaRoccas approach every client relationship with the understanding that selling or buying a home is more than a transaction—it’s a major life chapter. They tailor their concierge services to each client, combining local insight with polished marketing and skilled negotiation. From seller’s looking to upsize or downsize, to first-time buyers and growing families to out-of-town investors seeking a vacation retreat, their goal is the same: to make the process seamless and the results exceptional.

Their insider knowledge is their clients’ secret advantage. They know which blocks get the best ocean breezes, which coffee shops are worth the walk, and which neighborhoods will match a client’s lifestyle for years to come. That’s why so many sellers and buyers—whether lifelong locals or brand-new to the area—turn to Lenny and Teodora when they’re ready to make a move in Hermosa Beach.

If you’re visiting, they’ll tell you to take a stroll down Pier Avenue, grab a bite at a local café, and watch the sun sink into the Pacific. And if you’re thinking about staying for good, they’ll help you find not just a house, but a place you’ll be proud to call home. ■


This sponsored story was written by LaRocca Real Estate Group.

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